I perfectly understand that can sounds strange however I’m not crazy…

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I want to be honest, being Italian means a whole life dedicated to design. We born with a DNA pointing to Style, Fashion and Joy-Of-Luxury-Things. As italian, however, I really understand that design is not only a gorgeous Prada bag, it’s something more important…
Straight in this order, these are the contents I’m going to write about: the launch of Windows7 Mobile Phones, the introduction of Google’s WebP and how a web app can engage common people in semantic contents planning and showing.
So many times we aim to create something “that leaves the sign”, so few times we are even able to see example of pure and minded art. Quite frustrating, you know. However there are exceptions…

It has been a long since I updated Aurea Mediocritas. Lot of things happened in my world and especially in… my mind. Working for an advertising company does not only mean to create beautiful layouts or incredible interaction experiences, it basically requires to understand human perception.
It seems that Microsoft owns an incredible display technology with a project ongoing in its labs.
Did you ever feel a sense of emptiness after reaching one of your “so-wanted” goals? Well, this is what happened after the birth of Apple iPad and all the following tablets. I had the need to lay down in the shadow, test and use things and recollect my ideas. So… which is going to be the next objective? Which are the most interesting labs, ideas or ongoing projects?
Long time since we met online, huh? My life has totally been adsorbed by my new work and all my personal projects that capture my nightlife. Il” keep you informed as soon as they’ll enter the beta stage. Like you, I’m on the blocks waiting for WWDC2010 (I’ve already saved on delicious all the live streaming to follow the event) but in the meantime how about commenting latest news? They appear quite interesting…